Are there two better colors for a football team than blue and gold? Of course not.
I am taking a tiny break from discussing everything that is going on with the CVC and St. Louis and talk about the image of the great Los Angeles Rams. Just for the record, I am 100% in favor of the Rams ditching that ugly metallic gold color they wear now and re-adopting the beautiful yellowish California Gold that the Rams wore before the move.
As we all probably know, the Los Angeles Rams were the first NFL team to ever put a logo (the iconic Ram horns) on the side of their helmet and it was in striking blue and California gold. Well before the modern era in football, the Rams originated in Cleveland, Ohio and after knowing that they could not compete with the Browns in that market, they moved “home” to Los Angeles. Originally, in Cleveland, the Rams’ colors were red and black. While the Rams did indeed wear blue and yellow in their final years in Cleveland, the Rams’ colors of blue and gold became incredibly popular and iconic in the city of Angels. The Rams were the first major professional sports franchise to call the state of California home and it was fitting that the team’s colors were also the official colors of the state of California. Blue and gold were adopted by the University of California as the official colors of the university in the late 1800s, and the entire state shortly after that. Every wonder why every school within the UC system has blue and gold as their colors (specifically the California Golden Bears and the UCLA Bruins)? Well, this is why: California’s colors are blue and gold. The Rams were California’s first team and it was very appropriate that the team would have the honor of wearing the state’s colors every Sunday.
The Rams wore blue and gold from the moment they moved to California in 1946 until 1963. During this time their “home” uniforms featured both all gold (1946-1956) and all-blue (1956-1963) jerseys. In 1964, the Rams franchise moved away from the blue and gold look and adopted the blue and white look that many people think of when speaking of a possible throwback uniform for the Rams. The blue and white uniforms did not last all too long because in 1973, the Rams went back to the classic blue and California gold look. New Rams owner Carroll Rosenbloom was not a fan of the blue and white look, so he saw to it that the Rams go back to their roots. From that point on, the Rams proudly wore blue and gold in front of their adoring fans at the Los Angeles Memorial Coliseum and Anaheim Stadium until that awful day when the franchise was ripped away from us in January of 1995.
If Stan Kroenke reads this blog (how cool would it be if he does?), I urge him to change the Rams colors back to blue and California gold when he returns the team back to its rightful home here in Los Angeles. That look was iconic and with it again, there is no doubt in my mind that the Rams will once again be one of the most historical, storied franchises in the National Football League. When people see that blue and gold, they will automatically think of football, Los Angeles, and the Rams and those colors and the Rams insignia will be seen around the world. I cannot wait until I see our football team run out of the tunnel in Los Angeles wearing blue and gold . . . once that happens, all will be right in the world of sports.